Do-it-yourself steps for a successful local SEO campaign

Local SEO can be time-consuming and confusing. Hire an expert.

Local SEO is a crucial aspect of digital marketing for businesses that want to increase their visibility in Google search results and attract more customers.

This post is a quick to-the-point summary of a do-it-yourself local SEO strategy. Some of what I outline here does require some knowledge of how to find keywords and the best tools for finding keywords with actual search volume behind them. Number one will be your quickest route to conquer the competition - bubbling to the top for local SEO searches.

Here are a few ways in which local SEO can boost your company’s visibility:

1. Optimize your Google My Business listing: Your Google My Business listing is an essential factor in local SEO. It allows you to provide information about your business, including your location, hours of operation, and contact details. Make sure to complete all the fields in your listing and add high-quality photos of your business. This will make it easier for customers to find and contact you, and it will also improve your ranking in Google’s local search results.
2. Use local keywords in your website content: Including local keywords in your website content can help Google understand the location and nature of your business. For example, if you own a coffee shop in New York City, you should include keywords like “coffee shop New York City” and “NYC coffee shop” in your website content. This will help your business show up in search results when people search for coffee shops in New York City.
3. Get listed in online directories: Online directories, such as Yelp and Yellow Pages, can help improve your local SEO. By getting listed in these directories, you can provide more information about your business and make it easier for customers to find you.
4. Encourage customer reviews: Customer reviews are a crucial factor in local SEO. Positive reviews can help improve your ranking in local search results and make it more likely that potential customers will choose your business over a competitor. Encourage your customers to leave reviews on your Google My Business listing and other online directories.
5. Use local social media accounts: Having a presence on local social media platforms, such as Facebook, Twitter, and Instagram, can also help improve your local SEO. By posting updates and engaging with your followers, you can attract more attention to your business and improve your ranking in local search results.

By implementing these local SEO strategies, you can increase your company’s visibility in Google search results and attract more customers to your business.

If you want to get more in-depth help with local SEO, please feel free to contact me at WebJIVE — 501–588–1979. You can also learn more about the different digital marketing channels here.